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Goodreads is the largest social network geared toward books and book recommendations. It has a vast community and was launched in 2007. The service has constantly been refined ever since. Amazon purchased Goodreads in 2013 for $150 million and eventually incorporated it into Kindle. Users can easily sync their Goodreads and Amazon accounts, share reviews and books that are read, add books to their shelves and view other users’ shelves. Likely, the standout feature is a book tracker to encourage reading.
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Source: Good e-Reader