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Amazon sells Special Offers Editions or Amazon Kindle with Ads to subsidize the initial purchase and save customers around $20. Many first-time Kindle owners often go with the cheaper option, not knowing if they would use it to read enough, justify spending more money, or try to game the system to remove the ads for free. TikTok and other social media channels often encouraged Kindle owners to connect to the online customer service chat and try to convince them to remove them; if that agent refused, they would keep trying until an agent did it for them. Due to the videos and online tutorials teaching people how to do this, Amazon has forged a new policy. Customer service agents online and on the phone will no longer remove ads for free; they have to be paid.
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Source: Good e-Reader