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Amazon is running a rare 3-day 2x Kindle Points promotion from April 15–17, 2025, offering double points on all Kindle ebook purchases for U.S. accounts only. Normally, such promotions last just a day or two, unless it’s during major events like Cyber Monday. This extended promotion might suggest Amazon is trying to boost Kindle ebook sales, which could be declining after the February 26 change that removed the ability to download and transfer Kindle ebooks. The change caused confusion and backlash, with some users threatening to stop buying Kindle books. While the promotion could be routine, the timing raises questions about whether Amazon is responding to a noticeable dip in ebook purchases.
Source: 3 Days of 2x Kindle Points – Are Fewer People Buying Kindle eBooks Now?
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